2 Ways to Obtain Authoritative Links
You have many ways you can get the appropriate authoritative links on your site. They are certainly worthwhile since they can generate a better page ranking and help your overall SEO efforts. We have two methods for getting those informational links you need. The first is to own 404 pages. This may sound a little strange since 404 pages tend to have no content, but this is where you come in. By finding the 404 page errors that a person could find when searching for you, you have the benefit of fixing them. It can take one number, letter, or symbol of your domain to be off with a consumer search. The person then finds the 404 page and you lose your link momentum.
If you find the 404 error pages you can then fix the pages and provide a link back to your site. It’s a pretty handy way of getting the people to your site. Another option of obtaining authoritative links is by using blog comments. Even if the blog has a nofollow tag it can still help you. The trick of course is to go to other people’s pages like your competitors and add a comment. You will be mining their backlinks for your own use.